By Socrates Smythe Saywon
MONROVIA – The Liberia Telecommunications Authority (LTA) is said to have established contacts with Facebook, YouTube, and Instagram to explore monetization opportunities for Liberian content creators, with efforts reportedly underway to include TikTok in the process.
Although the LTA has not officially issued a press statement to confirm the development, news of Liberia’s possible entry into monetization programs has been circulating widely on social media, particularly on Facebook. If confirmed, this initiative would mark a major breakthrough for Liberia’s creative and digital industries.
The effort, according to reports, is not expected to benefit only content creators in Monrovia but also those in counties such as Sinoe, Nimba, Grand Bassa, Margibi, and Lofa, where a growing number of young people are using digital platforms to showcase talent and build audiences.
If Liberia secures monetization eligibility, content creators would gain access to revenue streams from ads, subscriptions, and fan support, similar to opportunities already available to creators in Ghana, Nigeria, and Sierra Leone. For many Liberians, this could mean transforming hobbies such as comedy skits, music, educational content, and podcasts into sustainable livelihoods.
“This will be a game-changer for us if it happens,” one young digital creator in Paynesville told this paper. “We’ve been watching other African countries benefit while Liberians are left out. If we can finally monetize our content, it will motivate more of us to take this seriously as a career.”
The development could also create ripple effects for Liberia’s economy by empowering more young people to embrace digital entrepreneurship, thereby reducing reliance on traditional jobs and tackling the high unemployment rate. Civil society voices argue that monetization could further boost innovation and give Liberian creators a global platform to compete with their counterparts across Africa.
While TikTok remains one of the most popular platforms among Liberian youth, discussions on whether the short-video app will extend monetization benefits to Liberia are ongoing. Advocates say inclusion on TikTok would significantly increase earnings potential for creators, many of whom have built large followings.
If these reported engagements bear fruit, Liberia would be positioned alongside other African nations benefiting from the global digital economy, offering new opportunities for young creators both at home and in the diaspora.
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