Sayon Town, Monrovia- CICA Motors, the exclusive distributor of Toyota vehicles in Liberia, has launched the All-New 2024 Toyota Land Cruiser Prado.
By Jaheim T. Tumu- [email protected]
The new vehicle, referred to as the “New Original,” maintains the iconic off-road capabilities while presenting a fresh redesign. It comes in two editions standard and limited, offering enhanced performance, luxury, and safety.
The prices range from $55,000 to $85,000, and the vehicles are now available at CICA Motors’ showroom in Sayon Town, Monrovia.
Speaking during the launch Managing Director of CICA Motors Liberia Navin Chander emphasized the company’s commitment to ensuring it delivered top-tier vehicles and services to the Liberian market.
Chander emphasized the commitment of CICA Motors, a company under the CFAO group, to maintain high standards in the automotive industry in Liberia thereby aimed to deliver to Liberians access to high-quality automobiles that will improve customer satisfaction.
Said Chandler, “The land cruiser’s legacy is built on reliability, epitomized by the motto: “Go Anywhere, Everywhere, Come Back Safe and Sound,” and the latest products are no different.
He added, “We are thrilled to bring the New Toyota Land Cruiser Prado to Liberia. This vehicle represents the perfect balance between luxury and capability, providing our customers with a versatile driving experience whether they are navigating the city streets of Monrovia or adventuring up country on the rugged terrains.”
“This represents more than just a vehicle; it’s a testament to Toyota’s enduring legacy and our vision for the future. As we honor our roots, we’re also pushing boundaries, much like the Prado itself, equally at home on city streets and rugged terrains.”
Also speaking, the company’s deputy sales manager, Armah Youlo said the Limited Edition, which is part of a global production of only 5,000 units, celebrates the Land Cruiser’s legacy dating back to the 1960s with only four units arriving in Liberia.
According to him, the Land Cruiser Prado comes equipped with advanced technology, including an 8-speed automatic transmission, a T24A-FTS turbocharged gasoline engine, and innovative off-road features like the Stabilizer Disconnect Mechanism.
“Each unit is a testament to Toyota’s dedication to crafting vehicles that stand the test of time while pushing the boundaries of innovation,” he said.
He emphasized, “Its robust design, advanced technology, and off-road capabilities ensure that every journey is an adventure to remember.”
Notable features of the Toyota Prado 2024 Land Cruiser
The 2024 Land Cruiser Prado comes with enhanced performance, as the vehicles are equipped with advanced off-road technologies, offering superior handling in challenging road conditions. The new Prado is available in 2.8L Diesel and 2.4L Petrol engine with 8 speed automatic transmission.
The available editions also boast an updated exterior, featuring sharper lines, bolder grille, and LED headlights for enhanced visibility. Advanced Technology is also at the core of the new product. Inside, the Prado delivers an enhanced infotainment system, equipped with navigation, smartphone integration and a premium audio experience.
Safety First: Toyota’s renowned safety features, including multi-terrain select, cruise control, and electronic brakeforce distribution, come standard in both editions.
Standard Edition: The Standard Edition Prado is ideal for drivers who prioritize functionality, and off-road excellence. With a spacious, luxurious interior, and powerful engine performance, it continues to be top choice for Toyota enthusiasts.
