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— Says the investment by business tycoon Sachdeva (Jeety) is not just about business; it is about creating jobs and contributing to the overall growth of Liberia
Sevala Naik Mude, Additional Secretary in the Ministry of External Affairs of India, paid a courtesy visit to the Jeety Rubber Factory and the Salala Rubber Corporation, describing the investment as a commendable initiative for Liberia’s socio-economic growth.
The Jeety Rubber Factory, a US$40 million investment by Indian business tycoon Upjit Singh Sachdeva, has garnered praise from several high-profile diplomats, including former U.S. Ambassador to Liberia Michael McCarthy. Sachdeva recently added the Salala Rubber Corporation to his growing business empire after purchasing it from the Socfin Group for an undisclosed amount.
The factory, which sources its rubber from smallholder farmers as well as from the Salala Rubber Corporation, a subsidiary, currently produces technically specified rubber (TSR 10 and TSR 5).
During the visit to Weala, Margibi County, the Indian diplomat praised the factory and plantation for their positive impact on the Liberian economy, highlighting the benefits for smallholder farmers and job creation at the local level. The factory is expected to expand its operations in the next two years to include the manufacturing of high-end rubber goods, including locally produced tires. This development promises to reduce Liberia’s dependence on imported rubber goods and further enhance industrial growth.
“Your (Jeety’s) investment here is not just about business; it is about creating jobs, empowering local communities, and contributing to the overall growth of Liberia,” Mr. Mude in remarks on December 19, 2024.
He noted that Jeety’s investment is of significant importance, with a ripple effect across the economy, emphasizing that such initiatives are crucial for economic stability and growth.
“It is heartening to see a business leader who understands the importance of giving back to the community. Your initiatives are paving the way for a brighter future for many Liberians,” Mr. Mude added.
During his visit, Mr. Mude was given a comprehensive tour of the factory and plantation, including the production processes, processing, and packaging. The tour also allowed Mr. Mude to assess the company’s corporate social responsibility initiatives, which include the renovation of educational and healthcare facilities, among others.
Mr. Mude then urged Sachdeva and other business leaders in the country to adopt environmentally friendly practices that would benefit their businesses while also contributing to the preservation of Liberia’s rich biodiversity. According to him, the partnership between India and Liberia is not just about trade but about building a shared future for both nations.
In response, Mr. Sachdeva, commonly known as Jeety, assured the Indian diplomat of his commitment to sustainable practices, stating, “We are dedicated to ensuring that our operations are environmentally friendly.”
“We believe that responsible business practices are essential for the long-term success of our investments and the well-being of the communities we serve and work in,” Mr. Sachdeva said.
